This Privacy Policy is applicable to any personal information, which is given by you via the website located at ("Site").


"You", “User(s)” shall mean you shall mean you, the user of the Site. “B4U”, "We”, “Us" means B4U Network Europe Ltd. and any member of the B4U network group of companies. We understand and respect the importance of your privacy and herein below we explain:


I. what information we collect about you

II. who is collecting data

III. how we will use this information

IV. marketing

V. how data is stored and who it could be shared with

VI. your rights and how to exercise them

VII. cookies

VIII. other websites




(i) What information we collect about you


For the purposes mentioned in the following paragraph “Why it is being collected” we collect the following categories of personal data when you register on our website, participate in our surveys/ competitions or subscribe to our newsletters, alerts or other services:

We also collect information about your website usage by using cookies (see below).




(ii) Who is collecting data


Data will be collected by B4U with business address: 19 Heather Park Drive, Transputec House, Wembley, Middlesex HA0 1SS, phone number: 02087957171 and email address:


The Head of Data Protection of B4U is Raja Subramanian who can be contacted by the following methods:

a. Email:,

b. Telephone: 02087957171,

c. Post: 19 Heather Park Drive, Transputec House, Wembley, Middlesex HA0 1SS.




(iii) How we will use this information


We will use this information for the following purposes:


a. to fulfil our obligations to deliver the purchased products and to contact you if a problem arises with respect to purchased product. 

b. to notify you, if you agree when you register on our website, of our new services, if any, that we offer and we think may be of interest to you. If you no longer wish to receive these notifications you can opt out at any time by filling the form at or by sending us an e-mail at

c. To notify you of competition results or give general competition information when you register or take part in any of our competitions.

d. to occasionally ask you to participate in one of our surveys or competition or to ask you to provide feedback to us with respect to them.

e. to allow you to apply for job positions with us through our career portal.

f. to improve the user experience on our website through the use of cookies and data analytics.

g. to inform you about new programming which we may playing on our channels;

h. to inform you about our upcoming events or third party events where B4U is a media partner;

i. to send out emailers with respect to our activities;




(iv) Marketing


We would like to send you information about new services, deals, events, promotional material etc. Of ours and companies within our group which may be of interest to you. If you have consented to receive marketing, you can opt out at a later date.


You have a right at any time to stop us from contacting you for marketing purposes.


If you no longer wish to be contacted for marketing purposes you can opt out at any time by clicking here or by sending us an e-mail at




(v) How data is stored and with whom it could be shared


Data is recorded on paper and IT systems. Basic personal data (name, email address and postal address) will be stored on our CRM system which is accessible by the sales and marketing team and any other relevant team for the above-mentioned purposes.


Data may reside on shared IT systems with one of our group companies, who will be able to access the data for the above-mentioned purposes only.


Your Data will be subject to cross-border transfers to India, USA and UAE as permitted under relevant data protections laws [the adequacy decision (Art.45), binding corporate rules (Art. 47), standard data protection clauses derogations and safeguards (Art. 46.2 & Art. 49) of the GDPR.]


The group companies comply with the data protection policy rules of the Privacy Shield by assuming the data protection obligations established.


We will only share your information with other entities within our group or third party companies when:


- you agree for us to share this information with third party companies to receive marketing material from them;

- sharing your information with other entities within our group or third party companies (such as our suppliers) if necessary to perform the services you have requested from us.


Without prejudice to any communications made to comply with legal or contractual obligations, data may also be disclosed to external parties as required by laws or regulations (e.g. court, tribunal, Regulatory Authority or Governmental Entity).


When we share your information with other entities within our group or contracted third party companies, we take all reasonable steps to ensure that your information and privacy are protected in line with the applicable legal obligations.


Data will be stored for a period of 6 (six) years from our last successful contact with you or until your consent is withdrawn.




(vi) Your rights and how to exercise them


You have the right to determine how we use your data and to oppose to the purposes of processing at any time. You have the right to withdraw your consent at any time, without affecting the lawful processing of data based on consent up to the point of its withdrawal. Consent can be withdrawn at any time.


We remind you that you have the right to request from us access to and rectification or erasure of personal data, or a restriction of processing, or to object to processing of data concerning you.


You also have the right to receive your personal data that you provided to us in a structured, commonly used and machine-readable format and have the right to transmit such data to another controller without hindrance from us. In exercising your right to data portability, you have the right to have your personal data transmitted directly from a controller to another, where technically feasible.


If you want to exercise any of these rights, then please submit a completed online request form available at the following link or you can contact us by sending a mail at the address mentioned in the previous section no. (ii) or an email directly contacting the Head of Data Protection at


If you consider that the processing of your personal data infringes applicable data protection laws, as data subject you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular, in the Member State of your habitual residence, place of work or place of the alleged infringement or report a concern with the Information Commissioner’s office at




(vii) Cookies


Cookies are small text files that websites save locally to your computer, which allow sites to store and use information during your visit. They can improve your experience when using a website by (i) remembering preferences, so you don’t have to keep re-entering your choices when you visit again (ii) measuring how you use a site, so that changes can be made to ensure it meets your needs.


None of our cookies used for our Site can be used to identify you personally. They are just used to help us make the site better for you. To learn more about cookies and how to manage them, visit where you can also find information on how to turn them off. Read on to find out more about how we use cookies.


We only use first-party Google Analytics cookies to track anonymous usage statistics and do not collect any personal information that can be used to identify you. This helps us analyse data about webpage usage and improve our website in order to tailor it to customer needs.


Measuring our website usage: Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not allow Google to use or share our analytics data.


Google Analytics does not collect any personal information. Google also offers a browser plugin that allows users to opt out of their analytics.


Running our sites, session cookies: We also use session cookies to remember selections and preferences that you’ve already made or information that you’ve already given. Certain parts of our sites will not work if cookies cannot be set (for example if you set your browser to refuse all cookies).


We do not use any of our first-party cookies to hold any personal information or track users across multiple sites.


You can manage the cookies stored on your computer, or turn them off completely, through your browser settings. Be aware that this may affect your browsing experience or even prevent you from using certain services such as those with a secure login, which require cookies to be set in order to work.


All modern browsers will let you change your cookie settings to give you broad control over whether cookies can be set or not. For more information, visit the help section for the browser you use.




(viii) Other websites


This privacy notice applies only to this site which contains links to other websites. If you access websites through the links you should read the privacy policies specific to those websites.